Currently, net purchasing digital products has become a stylish lifestyle of white-collar workers in Beijing, Shanghai, Guangzhou these major cities.
according to iaskchina.cn recent released consultation " Statistical Report of China's Digital Products Online Selling 2009", in the first half of 2009, only mobile phones, notebook computers and digital cameras, China netizen online purchase reached 200 billion Yuan, keep pace with GOME first half of 2009, nevertheless, GOME including sales of home appliances. For digital products, the Internet has clearly grown into a very important channel.
With the deepening of Internet applications, as well as changes in people's consumer behavior, online shopping is gradually becoming a trend. Iaskchina.cn predicts that in 2009 China's online shopping market will reach 268 billion Yuan, by 2010 this figure will grow to 464 billion Yuan, at the appointed time, online sales will account for more than 3% of the total retail sales of social commodities.
Research vice president at JPMorgan Securities thinks, in the U.S., online retail sales is 7% ~ 8%, while in China, although online retail already has such a large scale, but still has a huge space; there are also many opportunities to grow to the American level.
There is a natural meeting point between digital products and online retailers for both face the youth with strong consumption ability, so digital products online retail sales has achieved a rapid development. According to iaskchina.cn 21 cities' online shopping survey data, in 2008 China's digital product online trading volume reached 380 billion Yuan, accounting for 27% of all online shopping transactions, becoming the highest online trading products.
A huge online shopping market has appealed more and more attention from many brands enterprises which increased emphasis on the Internet and started to re-devise their own sales channels. Therefore, having co-operation with Taobao.com, 360buy.com that has a huge flow ultra-popular platform has become a common choice.
The rapidly growing market created the success of Taobao.com, 360buy.com this larger website; it also created the success of epathchina.com. As a promising young online shop, epathchina.com will draw on their successful experience, try its best to keep pace with the large online shop and grasp the perfect domestic commercial opportunity to strive for better position and market competitive strength.
